Global Talent & Executive Development Director, Jaguar Land Rover
As National Women in Engineering Day approaches this week, we will be focusing on how jobs in engineering and technology can be creative, women-led and non-conformist. Businesses must do more to encourage women into STEM at a younger age, and show people that there are cool and exciting ways to enter these industries.
In light of this, today I want to tell you about an activation we at Jaguar Land Rover have launched with the band Gorillaz to recruit the next generation of world-class electronics and software engineers through the virtual band’s alternate reality app.
This is a major change in the way we are looking for candidates. The app has been designed to inspire and attract a diverse range of young talent, particularly women and girls, bringing in fresh thinking and looking at skills rather than solely traditional qualifications. In this way, we are seeking to take the lead in tackling the engineering skills gap.
The Gorillaz app will host a code breaking challenge to test the brightest minds, fast tracking applicants through our recruitment process. It will test a number of attributes, including: problem solving, logical reasoning, computer science knowledge, general coding proficiency, Git knowledge and cryptography.
There are two parts. The first part, designed to educate users about the benefits of electric vehicles, involves assembling the Jaguar I-PACE Concept, Jaguar’s first all-electric sports car. Users can learn about the vehicle’s performance, battery technology, space, charging and range. The second and more demanding part of the game, developed to engage and recruit budding electronic wizards and coders, will focus on cracking code – there are more than 4,000 combinations, as well as cipher in an alternate reality format.
To check against bias within the app you don’t require any preliminary knowledge, as the in-game challenges lend themselves to logical understanding, critical thinking and the ability to find information. You cannot Google the answers, and you don’t require a PC or specialist software to access it.
At the moment 11% of our 10,000 engineers at JLR are female compared to the national average of 6%; 15.5% of our engineering apprentices are female, while the national average sits at 4%. But there is more that we want to do, and this initiative will look to recruit more than 1,000 engineers in graphics performance, cyber systems, software systems and mobile app development.
We encourage you to download and try the app on your phone – through the iTunes App Store or Google Play.
For more information, watch the short video below.